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Toyota Launches Inspiring New 'Ideas for Good' Initiative

All Auto Maker Focuses on Continuous Improvement with Innovative Technologies
 
TORRANCE, Calif., November 8, 2010 ? Toyota Motor Sales (TMS), USA, Inc. today announced its new brand campaign, ?Ideas for Good,? a unique initiative centered on what the company has been doing for many years?repurposing its innovative automotive technology to benefit society in the non-automotive space. The campaign builds upon Toyota?s DNA of quality, reliability and durability, as well as its commitment to innovation, by inviting consumers to share their own ideas to improve quality of life beyond the automotive world.
 
An extension of Toyota?s enduring commitment towards continuous improvement, the ?Ideas for Good? initiative empowers people to imagine new possibilities for Toyota technologies. Beginning today, the public is invited to share ideas on how to repurpose Toyota technology through the ?Ideas for Good? program sponsored by Toyota. Consumers are challenged to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society. The public can learn about Toyota?s technologies and how to share their ideas at www.toyota.com/ideasforgood.
 
Submissions--accepted November 8, 2010 through February 28, 2011--will be evaluated by independent judges, and the winners of the challenge have the opportunity to bring their ideas to life by participating in a design session. To inspire innovative new ideas, the initiative will be supported by an advertising campaign highlighting the unique ways Toyota technology has been repurposed, or could be repurposed, to improve other areas of life.
 
?We?re sharing a side of Toyota that many are not aware of and engaging the public in a way we?ve never done before,? said Bill Fay, group vice president of marketing for TMS. ?We?re shining a light on some of our revolutionary technologies, which have been used to improve people?s quality of life, in order to encourage the public to help us identify the next big ?idea for good.??
 
While Toyota?s innovations inside the car are well known, the company has also developed technologies which transcend that boundary and benefit people in other ways. For example, Wake Forest University Baptist Medical Center in Winston-Salem, N.C., is utilizing Toyota?s Total HUman Model for Safety (THUMS) software to study head injuries sustained by football players. THUMS, originally developed to simulate vehicle crash-related injuries, was shared with Wake Forest to allow researchers to model head injuries and study how hits on the football field can affect athletes. Wake Forest researchers hope the THUMS software will help find ways to prevent and treat head injuries, and create even safer football helmets. Recent concern with football-related head injuries has further emphasized the importance of their study.
 
Similarly, when Yellowstone National Park set out to build a new visitor education center, the vision of the design team was to meet the U.S. Green Building Council?s (USGBC) environmentally responsible Silver Leadership in Energy and Environmental Design (LEED) certification standards. Toyota encouraged the park to set its goal higher after hosting a tour of the Gold LEED campus headquarters in Torrance, Calif. Toyota shared its environmental-building insights and technology with the park?s architects. Toyota also donated $1 million to the Yellowstone Park Foundation, completing the $15 million of private funding needed to start the construction. In August, Yellowstone exceeded the Silver goal, achieving a Gold LEED certification by the USGBC.
 
To support the initiative, Toyota?s advertising agency Saatchi & Saatchi LA has created a marketing campaign to further demonstrate Toyota?s commitment towards innovation and continuous improvement. The campaign utilizes broadcast, print and online mediums to showcase five Toyota technologies: Total HUman Model for Safety (THUMS), Hybrid Synergy Drive® (HSD), Solar Powered Ventilation System, Touch Tracer Display, and Advanced Parking Guidance System (APGS). The campaign will direct people to an online hub at www.toyota.com/ideasforgood.com, where they can learn more about the technologies listed above. Consumers can share their ideas on the ?Ideas for Good? consumer-challenge site for a chance to make them a reality. Additionally, they can view background information on the panel of experts serving as consumer challenge judges: Joel Stitzel, Ph.D. of Wake Forest University; Keith Grossman of WIRED Magazine; Grace Hawthorne of Stanford University Design School; Jake Ward of Popular Science and Josh Morenstein of fuseproject.
 
The online hub will also host case studies and videos that highlight organizations leveraging Toyota technologies to improve consumer experience and well being. These organizations include NASCAR, Yellowstone National Park and Wake Forest University Baptist Medical Center.
 
?As a leader in quality, Toyota is focused on innovating better cars for a better quality of life,? said Fay. ?The campaign inspires new thinking about what Toyota has already been doing for many years. Ultimately, with consumers? help, we hope to inspire new ways that our innovation can benefit society.?
 
To help inspire viewers? imaginations, the first of three TV commercials features a real world application of THUMS technology used by Wake Forest University Baptist Medical Center. The two future commercials will show how Toyota?s Hybrid Synergy Drive and Solar Powered Ventilation System technologies could be repurposed to benefit the community and encourage participation in the ?Ideas for Good? challenge. To view the TV commercials, visit the Toyota USA YouTube channel at www.youtube.com/toyota.
 
?Ideas for Good? Featured Technologies
Total HUman Model for Safety (THUMS) ? An advanced injury-simulation software that measures more than the conventional crash test dummy can.
 
Hybrid Synergy Drive® (HSD) ? HSD converts braking energy into electricity. The hybrid system helps lower emissions while raising mpg.
Solar Powered Ventilation System ? The Toyota Prius offers this system that helps keep the interior air temperature near the outside ambient temperature, when the vehicle is parked in direct sun.
 
Touch Tracer Display ? An advanced touch-activated display system that allows drivers to control music, temperature and other features from the steering wheel without taking their eyes off the road. Touch Tracer is the first display system in the world to allow steering wheel controls to read out on the instrument panel.
 
Advanced Parking Guidance System (APGS) ? Available on the Toyota Prius, this system utilizes ultrasonic sensors in the front and rear bumpers to detect open parking spaces and helps guide the car into those spaces with only soft driver braking.
Learn more about these technologies at www.toyota.com/ideasforgood.
 
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.
 
For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.
 
About Saatchi & Saatchi LA
Saatchi & Saatchi LA is a full-service agency with both traditional and nontraditional capabilities, including media, creative, strategic planning, 3-D asset creation, design and event marketing. The agency was awarded a prestigious Gold Effie for its highly effective launch of the Toyota Tundra full-size truck. Saatchi LA is agency of record for Toyota Motor Sales, U.S.A., Inc., and it also serves Toyota Dealer Associations and Toyota Financial Services. The L.A. office is the third largest in the global network of ideas company Saatchi & Saatchi, part of Publicis Groupe. For more information, go to www.saatchila.com.
 
# # #
 
CONTACTS:
 
Greg Thome,
Toyota Motor Sales, USA, Inc.
310.468.3279
greg_thome@toyota.com
 
Jaymie Robinson
Saatchi & Saatchi LA
310.214.6033
jaymie.robinson@saatchila.com
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The Impreza Concept

A Sharp Eye For Modern Driving

Impreza Concept

Every new generation has its own look, reflecting its own unique personality and identity. The Impreza Concept looks ahead with a progressive perspective on modern styling. Its sleek lines and coupe-inspired body hint at not only roomy cabin space, but also impressive aerodynamic performance.


At the core of Subaru performance is a deep commitment to putting you in control. The SUBARU BOXER® engine achieves this through its horizontally opposed design, which allows the engine to sit lower for a lower center of gravity, ultimately giving you better handling and stability. And the pistons cancel out unwanted vibrations, allowing for smooth, responsive power. With Subaru Symmetrical All-Wheel Drive, you get superior balance and agility because the power is distributed more directly and efficiently to all four wheels for better grip on the road in all kinds of conditions.

The future is hard to see and even harder to touch. But the Impreza Concept imagines comfort will be something more personal and immersive. The interior is spacious and accommodating, meticulously designed to evoke dynamic style and reassuring quality.

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Subaru and the Environment


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Subaru of America understands its responsibility to the global environment, society at large, our customers, our distribution network and our employees. As we conduct our business operations, we are committed to establishing and maintaining an effective environmental management system that goes beyond just meeting the standard environmental laws and regulations, and that encompasses the integration of sound environmental practices in all of our business decisions.


We commit to:

  • Comply with all environmental laws and regulations and other requirements related to our business activities
  • Implement effective pollution prevention systems that protect our air, land and water
  • Conserve natural resources by reducing, reusing and recycling materials
  • Continuous improvement of our Environmental Management System (EMS)
  • Create employee awareness and commitment to SOA's Environmental Philosophy and Policy
  • Work with SOA's business partners to improve their operational impact on the environment

Subaru of America is committed to being a world-class leader in environmental performance.

Subaru of Indiana Automotive: The Subaru Clean Plant

Subaru recognizes that clean vehicles are just one part of a clean environment. In 2004, Subaru of Indiana Automotive, Inc. became the first automotive assembly plant to be 'Zero-Landfill'. SIA achieved this outstanding accomplishment in May and has remained zero landfill.

To commit to the zero-landfill program, everything is reused and recycled. Each year SIA actively recycles 99.3% of excess/leftover steel, plastic, wood, paper, glass, and other materials. The remaining 0.7% is shipped to the city of Indianapolis and incinerated to help generate steam. In 2006, SIA recycled 11,411 tons of scrap steel, 1,537 tons of cardboard and paper, and 963 tons of wood. That's equal to conserving 31,040 mature trees, 31,572 cubic yards of landfill space, 711,631 gallons of oil, and 10,759,000 gallons of water. So the next time you take out your trash at home for collection, you're sending more trash to landfills than the entire Subaru manufacturing plant in Lafayette, Indiana (SIA) does in a year.

And SIA is no stranger to being a trailblazer when it comes to being environmentally responsible:

  • In 1994, SIA was also the first auto assembly plant in the U.S. to be smoke-free
  • In 1998, SIA was the first auto assembly plant in the U.S. to be ISO 14001 Certified
  • In 2002, SIA became the first auto assembly plant in the U.S. with an on-site solvent recovery system that produces dry still bottoms
  • In 2003, SIA became the first U.S. automotive assembly plant to be designated a wildlife habitat. Deer, coyotes, beavers, blue herons, geese, and other animals live there in peaceful coexistence with the Subaru plant. It's our commitment to leave as small a footprint as possible, delivering real-world benefits that everyone can enjoy
  • In 2004, SIA became the first U.S. manufacturing facility to reach zero landfill status
  • In 2006, SIA was awarded the U.S. EPA's Gold Achievement Award as a top achiever in the agency's WasteWise program to reduce waste and improve recycling
  • 2007: EPA WasteWise Gold Achievement Award for Industrial Recycling
  • 2008: EPA WasteWise Gold Achievement Award for Climate Change
  • 2009: EPA WasteWise Gold Achievement Award for Community Involvement

We've set and achieved environmental stewardship goals for manufacturing at our Subaru of Indiana plant. Click here to learn more about our environmental guidelines for our suppliers.

Subaru of Indiana Automotive is based in Lafayette, Indiana and produces the Subaru Legacy, Outback and Tribeca models.

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Wildlife Habitat

In 2003, Subaru of Indiana Automotive, Inc. became the first automotive assembly plant to be designated as a Backyard Wildlife Habitat by the National Wildlife Federation. SIA's 800+ acres serves as a home for various wildlife including: white-tail deer, rabbits, Canadian Geese, Mallard Ducks, squirrels, beavers, coyote, snapping turtles, frogs, red-tail hawks, blue heron, and the Bald Eagle. Check out these pictures of our neighbors.

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Partial Zero Emissions Vehicles

Subaru offers the most fuel efficient All-Wheel Drive vehicle lineup in America. Since 2003, Subaru has offered Partial Zero Emissions Vehicle (PZEV) certified Legacy, Outback, and Forester models for sale anywhere in the U.S. Subaru PZEV vehicles meet California's Super-Ultra-Low-Emission Vehicle exhaust emission standard. Gasoline vehicles meeting PZEV emissions standards can have even lower emissions than hybrid or alternative fuel vehicles.

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Subaru Wins a Host of 2011 ALG Residual Value Awards

Subaru named Best Mainstream Brand


Forester, Outback and Legacy Top Respective Categories


Cherry Hill, N.J., November 17, 2010 - Subaru of America today announced that it has received four Residual Value Awards from ALG (Automotive Lease Guide). The ALG Residual Value Awards recognize the vehicles predicted to retain the highest percentage of original price after a conventional three-year period.

The company, which is enjoying record sales in 2010, won awards in several categories:

  • Subaru Legacy - Best Midsize Car
  • Subaru Forester - Best Compact Utility
  • Subaru Outback - Best Midsize Utility
  • Subaru Brand - Best Mainstream Brand

The Best Mainstream Brand is retained by Subaru following its nomination in 2009. The Subaru Forester now holds three consecutive ALG titles and the Subaru Outback is also a repeat winner. The two Subaru crossovers are joined as winners for 2011 by the Subaru Legacy sedan.

Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies are among the key factors that affect ALG's residual value forecasts.

Tom Doll, COO for Subaru of America said, "These awards are a fantastic testament to the inherent value in Subaru products. Our combination of all-wheel drive, safety, reliability and value is unmatched in the industry and we thank ALG for their recognition of that."

Speaking of the winning Subaru products, Raj Sundaram, SVP, ALG said, "The latest Outback has been a huge success because it delivers exactly what consumers want in a crossover; the handling of a car combined with great utility and a spacious interior. The Forester offers a great mix of value, ruggedness and efficiency that continues to resonate with loyal buyers. With strategies to keep resale value strong, the Forester is the top compact utility vehicle for the third consecutive year. The Legacy has pulled off the impressive feat of ending the Honda Accord's three-year run at the top of the midsize car category. Market demand for the Legacy just keeps growing due to a fresh design combined with the all-wheel drive and turbocharged boxer engine for which the brand is famous, and the new model has commanded higher prices without the need for incentives."

Regarding the mainstream brand win, Sundaram said, "Subaru's superior quality and standard all-wheel drive inspire extraordinary loyalty among a customer base that continues to grow," said. "Subaru has realized this growth without resorting to incentives and fleet sales, helping it to earn the top spot for mainstream brand the second year in a row."

About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" - the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 40 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. (Nasdaq: TRAK).

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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Ford reveals its all-new, purpose-built Police Interceptor Utility Vehicle

Ford reveals its all-new, purpose-built Police Interceptor Utility Vehicle

Ford Motor Company, the police vehicle market leader for 15 years, has done it again. The company unveiled the all-new Police Interceptor Utility vehicle in Chicago.

To develop the all-new Police Interceptor Utility, Ford engineers worked hand-in-hand with Ford's Police Advisory Board of law enforcement professionals, which provided input on key vehicle attributes such as safety, performance, durability, driver comfort and functionality.

?Their feedback mattered to us,? said Scott Tobin, Ford vehicle line director for cars and crossovers. ?Safety and durability were at the top of their list. So safety and durability were at the top of ours.?

Since law enforcement officials have specific needs, Ford's engineers designed several features to address the special requirements of the job. Including:

Ballistic Door Panels: These are certified by the National Institute of Justice (NIJ) to stop all Type III and all lesser NIJ rounds.

75 MPH Crash Test Rated: Ford Police Interceptors are purpose-built to pass 75-mph rear-end crash testing. (Ford is the only manufacturer to publish results.)

Personal Safety System: Designed to protect, the Personal Safety System™ is a holistic, networked safety approach. The always-on-alert Safety Canopy® System includes a rollover sensor, along with roll-fold, side-curtain airbags. Meanwhile, the Interceptors are structurally tough. A reinforced, heavy-duty unibody architecture creates multiple crush zones.

Interior Comfort: The driver seat is six-way power adjustable with lumbar support. Plus, both front seats feature sculpted foam at the bottom of the seat back to accommodate an officer's utility belt. And inserted into the seatback, are anti-stab plates, designed to protect front-seat occupants.

The Police Interceptor utility crossover complements the Taurus-based sedan in Ford's police lineup. The utility vehicle will come in front- and all-wheel-drive models, and will be powered by a naturally aspirated 3.5-liter V6 making at least 280 hp working with a six-speed automatic transmission.

The utility vehicle and sedan are part of Ford's dual approach to replacing the aging Crown Victoria, which remains the most popular car for police around the country. Ford is breaking away from that car's tried-and-true mold of V8 power channeled to the rear wheels, though the company is quick to say the all-wheel setup will be just as effective for officers.

"This is a very diverse industry with multifaceted requirements," said Jim Holland, chief engineer of the police utility vehicle. The utility vehicle is also said to get 20 percent better fuel economy than the current Crown Vic.

Both vehicles were tested by the Los Angeles County Sheriff's Department and the Michigan State Police.

Ford's new Police Interceptor utility will be manufactured at Ford's Chicago (Ill.) Assembly Plant and will be offered without interruption when production of the Crown Victoria Police Interceptor ends in late 2011.


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Flex and Fusion named Top Safety Picks for 2010


Flex and Fusion named Top Safety Picks for 2010

The Insurance Institute for Highway Safety (IIHS) has awarded the 2010 Ford Flex (vehicles built after January 2010) and the 2010 Ford Fusion (vehicles built after April 2010) with Top Safety Pick.

Both Flex and Fusion received the Top Safety Pick designation last year, but in order to maintain it for 2010, each had to earn the highest rating of good for its roof strength in the Institute's new rollover test.

To measure roof strength, a metal plate is pushed against one corner of a vehicle's roof at a constant speed. The maximum force sustained by the roof before 5 inches of crush is compared to the vehicle's weight to find the strength-to-weight ratio. According to the IIHS, this is a useful assessment of vehicle structural protection in rollover crashes. Good-rated vehicles like Flex and Fusion have roofs that can withstand a force equal to at least 4 times the vehicle's weight.

In addition to the highest rating of good for front and side crash tests, rollover test and rear crash protection tests, becoming a Top Safety Pick requires that a vehicle have electronic stability control, which is a standard feature on both Flex and Fusion.

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Toyota Entune

January 04, 2011

Toyota Announces Entune Multimedia System at the 2011 Consumer Electronics Show

Toyota Motor Sales (TMS) U.S.A., Inc. today unveiled the Toyota Entune™ multimedia system at the Consumer Electronics Show. Toyota Entune leverages the customer?s mobile phone to create a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation, and information services. By utilizing conversational voice recognition and in-vehicle controls, the driver doesn?t have to touch their mobile phone, allowing for safer connectivity. Toyota Entune simplifies the interaction for customers and will be available in select vehicles this year.
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Prius Family

Toyota to Reveal Prius Family of Vehicles at the North American International Auto Show
December 23, 2010

Toyota to Reveal Prius Family of Vehicles at the North American International Auto Show

Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.
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News and Events

Toyota Launches Inspiring New 'Ideas for Good' Initiative
All Auto Maker Focuses on Continuous Improvement with Innovative Technologies ? TORRANCE, Calif., November ...
The Impreza Concept
A Sharp Eye For Modern Driving At the core of Subaru ...
Subaru and the Environment
Subaru of America understands its responsibility to the global environment, society at large, our customers, ...
Subaru Wins a Host of 2011 ALG Residual Value Awards
Subaru named Best Mainstream Brand Forester, Outback and Legacy Top Respective Categories Cherry ...
Ford reveals its all-new, purpose-built Police Interceptor Utility Vehicle
To develop the all-new Police Interceptor Utility, Ford engineers worked hand-in-hand with Ford's ...
Flex and Fusion named Top Safety Picks for 2010
Both Flex and Fusion received the Top Safety Pick designation last year, but in order to maintain it ...
Toyota Entune
January 04, 2011 Toyota Announces Entune Multimedia System at the 2011 Consumer Electronics Show ...
Prius Family
December 23, 2010 Toyota to Reveal Prius Family of Vehicles at the North American International ...